Google Patent Specification and SEO

Google Ranking Patent March 31/05

Welcome to our initial interpretation of the new Google patent specification, what these changes mean for your website and what must be done to ensure good website rankings in Google...

Reciprocal Linking and Search Engine Spam

With the current reciprocal linking frenzy completely out of control and search engine spam being served up at a new level, it’s no wonder Google has introduced sweeping changes in an all out assault against artificial link inflation and search engine spam.

As the leader in search technology, Google must do whatever it takes to ensure they remain the best search service in the world in spite of ‘over ambitious’ webmasters and seo's alike.

It's been said that, "Google's new US Patent definitively confirms that information retrieval is based on historical data, and if you thought you'd cracked the Google Code and had Google all figured out, then guess again".

Information Retrieval Based on Historical Data

Google has recently filed a US patent that details some of what Google uses to rank web pages. The title of the patent is ‘Information Retrieval Based on Historical Data’ and it confirms the existence of the Google ‘sandbox effect’, and that this ‘sandbox effect’ can be experienced by any web page regardless of age.

Here we present a six part series of our initial interpretation of what these changes mean to your website and what you can do when optimizing your web pages for high rankings on Google.

Google Patent Specifications and Your Website Rankings

Reciprocal Linking and Search Engine Spam - With the current reciprocal linking frenzy completely out of control and search engine spam being served up at a new level, it’s no wonder Google has introduced sweeping changes in an all out assault against artificial link inflation and search engine spam.

Fighting Spam and Artificial Link Building - Learn about how n addition to web page content, the ranking of web pages is influenced by the frequency of page or site updates.

Search Engine Spam and the Google Sandbox Effect - Their is no question that with these most recent changes in the way Google determines your position in the serps, webmasters must look ahead, plan and manage their domains more tightly than ever before.

Google Rankings and Your Link Building Strategy - Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text in those links.

Domain Names and their Influence on Google Rankings - If your web site is hosted by a company that mainly hosts the websites of spammers, it might be difficult to get good rankings for your site.

Click Through Rates and Your Google Ranking - It seems that Google might be tracking click-throughs and rewarding those sites with higher click through rates, similar to what they do with their AdWords program.

Google's new ranking criterion has evolved far beyond that which can be readily or easily manipulated. Whatever direction search innovation and technology goes, you can bet that Google will be leading the way!

This Webfoot Creative exclusive six part series discussing our interpretation of the Google patent specification and what it means to website ranking, has also been published to the Search Engine Optimization Blog for your convenience.

Comments

[AnferTuto]

Hola faretaste
mekodinosad

[jacobroder]

Want to start your private office arms race?

I just got my own USB rocket launcher :-) Awsome thing.

Plug into your computer and you got a remote controlled office missile launcher with 360 degrees horizontal and 45 degree vertival rotation with a range of more than 6 meters - which gives you a coverage of 113 square meters round your workplace.
You can get the gadget here: http://tinyurl.com/2qul3c

Check out the video they have on the page.

Cheers

Jacob Roder